Kursbeskrivning
Understand how the pharma industry works today and develop the key management skills you need to boost your career
HIGHLIGHTS:
- Develop your key pharma management skills in strategy, customer value, change management, marketing & finance
- Use case studies, role plays & group exercises to practice what you learn in this best-selling programme
KEY COMPETENCES:
- Strategic leadership
- Marketing excellence
- Business finance skills
- Building value propositions
- Change management
- Market access & economics
Kommande kursstarter
Målgrupp
LEVEL:Managers, New Managers
You are an engineer, scientist, or specialist and you have a new management role in the pharma industry. This programme gives you the key skills you need to become a great manager and boost your career.
Kursinnehåll
The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies
Programme Modules:
1 – The Big Picture
- The healthcare market landscape (pharma, medical devices and diagnostics)
- Environment & mega trends
- The life sciences value chain
- Key strategies & new business models
2 – Strategy Development & Strategic Leadership in Pharma
- Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
- Agility in a VUCA World
- Change management
- Leadership in time of crisis
3 – Building the Value Proposition
- Stakeholders mapping and value mapping
- From R&D to market authorization to supply chain: creating value (strategic product development and innovative distribution models)
- Market access & health economics: measuring value
- Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
- Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)
4 -Marketing Excellence in Pharma
- Applying design thinking to customer-centric strategie
- Objectives and brand vision, product positioning
- Marketing plans driven by key issues
- Marketing mix: from operational strategies to multichannel tactics
- Execution discipline & alignments of customer-facing functions
- Key metrics to track successful execution and monitor outcomes, launch excellence
5 – Finance
- The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
- Key accounting principles & concepts
- Reading financial statements
- Financial analysis & valuation (NPV, IRR)
- The business plan: resource allocation and forecasting
Video
Kursens mål
- Translate changes in the healthcare environment into competitive strategies for sustainable growth in your department, division or company
- Understand the key pharma business areas and their role in your company's value chain
- Get a full understanding of crucial financial and strategic issues in pharma
- Support & implement strategic goals from top management and boost your own career
- Align & focus your team or group on your company's customer value propositions
- Explore new business models in Pharma and what they mean for you
- Apply design thinking to customer-centric strategies
- Explore competitive analysis, vision, resource allocation & priorities in your strategy
- Learn how market access & medical affairs are part of your customer value proposition
- Share your knowledge and challenges with your peers and MCE's highly experienced faculty
Intresseanmälan
Their mission
MCE, or Management Centre Europe, is a training organization based in Brussels, Belgium. With over 95 years of experience, the organization offers more than 130 training programs in over 40 major cities worldwide and online. The mission of MCE is...
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