Kursbeskrivning
Get equipped with the practical, operational and managerial skills you need to become a great manager & boost your career
Kommande kursstarter
Målgrupp
LEVEL: Managers, New Managers
You are an engineer, specialist, scientist or technical professional and you have a new management role. This programme gives you the key skills you need to become a great manager and boost your career.
Kursinnehåll
1 – Leadership
- Competency framework and organizational success
- Leadership characteristics
- Emotional Intelligence and personal insights discovery
- Leadership & Management
- Business simulation: building business awareness
2 – Strategy & Marketing
- Strategy roadmap & competitive strategy
- Blue Ocean Thinking
- Innovation
- Customer centricity
- Marketing & sales – essential principles
- Business simulation: strategic thinking & framing
3 – Marketing, Supply Chain & Business Models
- Market segmentation, targeting and positioning
- Marketing mix and branding
- Supply chain
- Business models
- Financial statements – profit & loss statement (P&L)
- Business simulation: finance & strategy implementation
4 – Financial Statements & Analysis Investment Appraisal
- Financial statements – balance sheet
- Financial statements – cash flow
- Financial ratios
- Investment appraisal principles
- Investment appraisal – practice
- Business simulation: finance (continued) & competitive position
5 – Strategy Execution & Consolidation
- Finalization of the business simulation
- Strategy execution
- Phoenix case study
- Leading change (change management)
- Wrap up (including simulation winners)
- Action plan and closing
Video
Kursens mål
- Understand how a company really works with a multi-functional overview of business and key leadership competences you need in your role
- Develop strategic thinking, planning, and execution skills at a divisional or functional level, using the right tools and frameworks
- Influence, enable, and deliver wider organizational strategies
- Make better business decisions and improve your contribution to the business
- Be able to analyse the business environment and translate changes into competitive strategies for sustainable growth
- Support strategic goals from top management and be able to translate them for your area an implement them more efficiently
- Share your knowledge and challenges with your peers and MCE's highly experienced faculty
Intresseanmälan
Their mission
MCE, or Management Centre Europe, is a training organization based in Brussels, Belgium. With over 95 years of experience, the organization offers more than 130 training programs in over 40 major cities worldwide and online. The mission of MCE is...
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