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MBA - Master’s Degree in Sports Management

Universidad Europea
Kort om utbildningen
9 månader
   
Madrid

Kursbeskrivning

MBA - Master’s Degree in Sports Management

A top-ranked program for management professionals in the world of sports. Worldwide TOP10 at SportBusiness Postgraduate Ranking 2020 for Sports Management MBAs.It enables students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders

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Upplägg

MODULE 1.- General Management

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

MODULE 2.- Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

MODULE 3.- Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

MODULE 4.- Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

MODULE 5.- Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

MODULE 7.- Specialization Branch B - Marketing and Communications (*)

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

MODULE 8.- Specialization Branch C - Sports Facility Operation (*)

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

MODULE 9.- Internship

MODULE 10.- Master's Thesis

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Universidad Europea

Universidad Europea

Universidad Europea

Universidad Europea is one of the leading private universities in Spain, accumulating over 25 years of experience. With a key focus on internationality and experiential learning, our academic programs provide students with the knowledge, skills and confidence required to thrive...


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Kontaktuppgifter

Universidad Europea

Calle Tajo, s/n
28670 Villaviciosa de Odón Madrid

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