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Digital Strategy Workshop

Kunskapspartner
Kort om utbildningen
1 dag
9 950 SEK exkl. moms
Nästa tillfälle: 2019-10-09 08:00 - Malmö
Öppen utbildning
   
Malmö
Engelska

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Kursbeskrivning

Grow your business by using digital

In business, those who are good at something are good for a reason. They apply their knowledge and put the work in, to get the results they want. These are the people and companies we like to work with. It is not a surprise that those who are growing, find time to make sure they are looking to the future. Based on a recent study in the UK, companies which use digital are 3 times more likely to report growth, yes 3 times more likely to be growing

 

What has changed is how people buy. Today customers are more empowered and as a business we need to adapt to that change. We therefore advocate starting with the business goals and the customer in focus. Once we get that nailed then you can have clarity on how you can best use digital for the benefit of your business.

 

We work with you during this 1-day event on your business, to help you design and review your business and take the next step, by leveraging digital. At this event you will meet people from different sectors and with different issues but who all want to understand the benefits from using digital in their business.

Målgrupp

This program is aimed at: entrepreneurs, business owners, directors and advisors.

Digital can be scary sometimes, but this program brings digital back to the basics of your business. We set the context for what you need to be ready for digital and what it can mean for your business.

The event is mainly based on practical experiences, mixed with a research-based foundation, a highly practical workshop in nature. 

Upplägg

This event will be workshop focused

While there will be plenty of material for you to learn from as we take you through the day, our focus during the event is on working together, not classroom teaching. We mix discussion with working on real cases from your business. As a result the number of attendees is limited. Each event is limited to 10 attendees only. This allows you to not only will you leave with a plan of action, you will also have made contact with others that share your perspective and learning. 

   We will take you through 4 key stages:

  1. Your target customer and why they buy from you. We have some preparation work for you to do before the event to help kick-start the day.  
  2. Benchmarking your use of digital using our Digital Scorecard analysis. Not only will you benchmark the use of digital in your business but we then make sense of it to see where improvements are of greatest value. 

  3. Map how customers buy from you (your Customer Journey). Understanding why your customers buy from you (and why they don’t) can transform any business. You will be challenged during this session and especially how you can do more to help your customers. Some businesses focus on the wrong things here but we will help to set this straight for you during the event. You also get to see how other (non-competing) businesses work, which can be the main reason for many to attend.  

  4. Your Digital Strategy action plan: Not only will you have a plan but you will have context for it. This is more valuable than anything else since you can then see how other tools or plans can fit into your business. Why not make sure you’re one of the companies leading the way (not getting left behind). This also enables you to build your business system. 

Erbjudande

We offer an early bird option. Get 25% off. This is open to the first five attendees on any one event provided they have confirmed their attendance at least one months in advance. 

All attendees can bring a colleague at a discounted price, 25% off. We recommend bringing a colleague. But if you have more than 2, let us know in advance as you may be suited to a company specific event or one of our events with fewer participants.

Kursledare

The event is a joint collaboration between Kunskapspartner AB and Digital Scorecard from Dublin. Our course-leaders have many years of experience within the fields of Digital Sales, Marketing and Business Strategy, derived from practical implementation – backed by research-based studies.

 

Edward Nugent

Dr Edward Nugent designed Digital Scorecard in response to the need for businesses to evaluate their use of digital. He has more than 20 years experience in the digital business world, and has a deep understanding of business system design. He has founded several successful businesses across Europe and focuses on business growth through Sales and Marketing.

Givi Kokaia - Digital Scorecard Consultant

Givi Kokaia is a Management Consultant from Sweden, and has several years of experience working within strategic management, business development, and international marketing and sales. At Kunskapspartner, Givi works with several leading companies in Scandinavia within a variety of industries. 

He is also a guest lecturer at Lund University, focusing on business development among engineering students. Givi also has first-hand experience introducing a digital dimension to the Kunskapspartner consulting firm in Lund.

Intresseanmälan

Fyll i formuläret för att få mer information om Digital Strategy Workshop, direkt från arrangören. Det är gratis och inte bindande!

Recensioner

Kursdeltagare
(4)
To get insight into the structure and content of the digital scorecard.
Kursdeltagare
(4)
The content and the way it was so actual. because it really made a lot of sense and it was so relevant just now.
Kursdeltagare
(5)
The Digital scorecard excerise was the best part

Kunskapspartner

Kunskapspartner

Kunskapspartner AB är ett forsknings- och konsultföretag i Lund, Skåne med över 20 års erfarenhet av att leda företag och individer igenom förnyelsearbete och verksamhetsutveckling. Vi kombinerar akademisk kompetens med lång, praktisk erfarenhet från näringslivet. Det gör att vi ligger...


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Recensioner
Digital Strategy Workshop
Kursrecensioner
(4,5)
Baseras på 6 recensioner.
Läs recensioner
Arrangörsrecensioner
(4,4)
Baseras på 21 recensioner.
Alla recensioner för arrangören