Kursbeskrivning
New Pricing Practices in Digital Times
The program highlights significant shifts in pricing practices over the past 5-10 years, driven by advancements in technology, analytics, and the rise of AI-powered tools. These changes offer organizations opportunities for growth as well as necessitating the modernization of their pricing capabilities and processes. Designed to empower organizational leadership, the program’s content equips participants with actionable knowledge for agile, dynamic, and deliberate pricing and revenue management strategies to increase sales and profits. Additionally, it provides insights for other business activities such as promotion, product innovation, and inventory management.
Kommande kursstarter
Målgrupp
This programme is designed for heads of business units, mid-level managers, entrepreneurs with P&L responsibilities and individual seeking to enhance their business model acumen. Marketing directors, heads of analytics departments, product development managers, and finance and control leaders across a range of industries can refine their decision-making and pricing with a focus on customer value and profitability. The program holds particular relevance for organizations undergoing digital transformation, offering guidance on building capabilities for data-driven decision-making processes.
Upplägg
This is an interactive programme; you will gain knowledge of changes in pricing and revenue management practices and techniques through hands on exercises, case discussions, and lectures.
DAY 1, 8:30-17:00
- Pricing Practices for Current Business Realities
- Exercise: Pricing Methods and Gold Standards in Pricing
- Dynamic/Surge Pricing
- Pricing Practices in Participant Organizations, Challenges, and Opportunities
DAY 2, 8:30-17:00
- New Pricing Models and Innovations in Pricing
- Case Discussion
- Analytics, Machine learning, and AI for Pricing and Marketing Mix
- Reflections and Takeaways: Identification of Opportunities for Next Steps in Participant Organizations
Tid & plats
May 13-14, 2024 – at the School of Business, Economics and Law
Investering
Price: SEK 16 900 (excl. VAT)
Kursledare
Faculty - Lidija Polutnik
Dr. Lidija Polutnik is a Professor of Economics at Babson College, Boston, USA. She served as Chair of the Economics Division from 2005 to 2017. Between 2014 and 2020 she held a Visiting Professor position at the School of Business, Economics and Law, University of Gothenburg, Sweden, where she continues to hold the Honorary Visiting Professor title.
Dr. Polutnik’s research and consulting are focused mainly on pricing, revenue management, and strategic cost management. Her work explores the relationship between customers’ value and costs, and the influence of this relationship on the firm’s financial results and the sustainability of business models. Her work has been published in numerous academic journals and books. Lidija has extensive consulting and executive teaching experience, including with the Sales & Marketing Academy of Volvo Group University and Volvo Cars Company.
She has designed and delivered programs in tactical and strategic pricing, customer value, cost, and profitability analysis. Moreover, she has delivered training on leveraging innovation to develop new revenue models, such as subscriptions, and harnessing emerging technologies and evolving consumer preferences to diversify revenue streams particularly in the space of sharing and usage economy.
Beyond her corporate engagements, Dr. Polutnik works with nonprofit organizations on the professionalization of their services with an emphasis on their revenue models and financial sustainability. She serves as a Vice Chair of the Board of Directors of Cambridge Center for Adult Education in Boston and is a Board member of the GU Executive Education at the University of Gothenburg.
Intresseanmälan
GU Executive Education - a part of The School of Business, Economics and Law at the University of Gothenburg - delivers an Executive MBA programme with a global focus, and custom programmes for the private and public sectors. Deliveries take...